About

Portrait of Gia Xie

I'm a product designer with a background in large-scale commercial products and complex systems. My work often sits at the intersection of user needs, business constraints, and long-term product strategy. I believe good design isn't about adding polish — it's about making decisions, clarifying trade-offs, and turning ambiguity into something people can actually use.

I enjoy working within constraints. Limited time, technical debt, business pressure — these are often where the most meaningful design opportunities come from. I'm especially drawn to problems that require systems thinking, collaboration across disciplines, and careful execution from concept to launch.

Lately, I've been focused on designing with emerging technologies like AI, exploring interactions beyond traditional screens, and thinking about how products can scale, age well, and remain trustworthy over time. I'm interested in building things that don't just ship — but last.

Outside of work

I'm also interested in new media art. If you're curious, feel free to explore my work.